If everybody does something for years, for decades, and everyone thinks it’s good enough… well, maybe it’s good enough.

But maybe not.

In The Beginning Era (1860-1930), there were wooden shafts (hickory). Everyone thought wooden shafts were good enough… and they were. Until. They weren’t. Steel tubular shafts put those hickory shafted clubs forever onto pub walls and museum displays. Got any hickory lying around? I thought not.

In the Modern Era (1930-2000), there were three-piece wound balata covered balls. Everyone thought they were great. And they were. People would buy them by the dozen, for the cost of a decent lunch for three at the club. Until… Something better happened. Three, Four, and then even Five Piece balls that went farther, flew straighter, and spun at different rates based on the club that struck them. Got any wound balls in your bag?

In the Modern Era (1930-2000), there were persimmon drivers. Boy, were they pretty. You could look at the grain and just feel the crack of that tee shot. See many on the course lately? No? Oh yeah, they’re now the second coming of hickory on pub walls.

Well, what of putters?

Old Tom Morris made a bent wrought iron putter head in the 1800’s. It putted OK… better than the old wooden heads they used.

Bobby Jones used Calamity Jane to great effect in the 1920’s. It was maybe 5% more effective than Old Tom’s last putter.

Jack Nicklaus used an Iron Master as a young player around 1960. It wasn’t even 5% more effective than his idol’s putter, Jane.

Along came the Anser, and it brought investment casting into the golf club business in a big way. It wasn’t 5% better than the Tommy Armour models.

Jack won the 1986 Masters with an oversize Anser look-alike, the Response ZT. It wasn’t 5% better than the Anser.

What, may I ask, are the clubmakers building for putters today, in the Technology Era (2000-????)?

Putters that aren’t even 5% better than the Response ZT.

1500 Putters on the market. All about the same. Same performing 700 knockoffs of the Anser. Same performing 300 Blade styles. Same performing 500 mallet styles.

Same-ness. See the same thing over and over, and you get to thinking that’s all there should be.

They fooled you. With Same-Ness

Then, you putt with the Black Swan.

Things will never be the same, to you, again.

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